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What I learnt managing millions in ad spend, and what Google doesn't tell you in their tutorials.
How much budget you need for Google Ads in Australia by industry. Includes the formula to calculate your ideal spend, real CPC benchmarks by sector, and the minimum to start seeing results.
Read article →How to set up Google Ads conversion tracking correctly for Australian businesses. Form submissions, call tracking, GA4 import, and the mistakes that make Smart Bidding optimise for nothing.
Read article →Google Ads for Australian dental practices. CPCs by treatment type, Dental Board advertising rules, keywords that book appointments, and why most dental campaigns waste budget on the wrong searches.
Read article →Google Ads for Australian real estate agents and developers. Real CPCs, keywords that generate qualified enquiries, how to filter low-intent leads, and budget benchmarks by city.
Read article →Honest comparison of Google Ads and Meta Ads (Facebook and Instagram) for Australian businesses. When to use each platform, real CPCs, and how to combine them for maximum return.
Read article →If your sector has Search CPCs of $8–20 AUD, YouTube and Demand Gen can reach the same client for $0.03–0.08 per view. Here is how the strategy works.
Read article →Google Ads for Australian law firms. High CPCs of $12–20 AUD are unavoidable, but here's how to make them profitable with the right keywords, ad copy, and campaign structure.
Read article →Google Ads for plumbers, electricians, builders and other tradies in Australia. What campaigns work, how to filter tyre-kickers, and what budget you actually need.
Read article →Google Shopping for Australian online stores. How to structure your product feed, which campaigns to run, and how to achieve profitable ROAS with a realistic budget.
Read article →Concrete signals to detect whether your Google Ads agency is generating real results or just impressive-looking reports. What to ask, what to check, and which red flags to act on.
Read article →The honest guide to Performance Max in 2026. When it delivers real results, when it wastes budget, and which campaign type to use for lead generation businesses.
Read article →Complete guide to choosing a Google Ads agency in Australia: what questions to ask, red flags to avoid, and what good management actually looks like.
Read article →Real Google Ads strategies for Australian e-commerce: Shopping, PMAX, product feed optimisation and how to achieve a ROAS that justifies your spend.
Read article →Real pricing for Google Ads management in Australia: fee models, market rates, and how to know if what you're paying makes sense.
Read article →Real comparison between Google Ads and SEO for Australian businesses: when to use each one, why they aren't mutually exclusive, and how to decide where to invest first.
Read article →GEO means optimising your business to be recommended by ChatGPT, Perplexity and Google AI. What it is, why it's trending, and what to do about it now.
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