Blog
What I learnt managing millions in ad spend, and what Google doesn't tell you in their tutorials.
An honest take on broad match in Google Ads: when broad match plus Smart Bidding scales profitably, when it burns budget, and the tests to run before committing.
Read article →Google Ads benchmarks and strategy by industry in Australia — e-commerce, tradies, dentists, lawyers, real estate, removalists, mortgage brokers, allied health and hospitality.
Read article →When each Google Ads Smart Bidding strategy actually works: conversion-volume thresholds, a decision tree by business model, and how to switch without losing performance.
Read article →The Australian e-commerce sales calendar is different from the US. Here's how to plan Google Ads for Black Friday, Boxing Day, January and EOFY to maximise ROAS.
Read article →How Australian restaurants win direct bookings and orders with Google Ads: CPC benchmarks, beating Uber Eats and Menulog, peak-hour bidding, and reservation tracking.
Read article →45-point Google Ads audit checklist: account structure, conversion tracking, keywords, bidding, ad copy, and Performance Max. Find wasted spend in 2 hours or less.
Read article →Three Looker Studio dashboard templates for Google Ads: executive report, weekly ops dashboard, and ecommerce ROAS view. Setup guide, key metrics, and formula fixes.
Read article →The Privacy and Other Legislation Amendment Act 2024 changes consent, data retention, and tracking. What Australian Google Ads advertisers must change now.
Read article →How mortgage brokers in Australia win at $15–30 CPCs: keyword strategy, ASIC compliance, lead quality filters, and offline conversion tracking.
Read article →CPC benchmarks, AHPRA compliance rules, keyword strategy, and call tracking setup for allied health Google Ads in Australia. Physio, psych, chiro, OT, podiatry.
Read article →Does Google Ads charge GST in Australia? How to claim input tax credits on your BAS, who invoices you, and the common mistakes that cost businesses money every quarter.
Read article →After auditing over 1,500 Google Ads accounts across verticals, we keep seeing the same mistakes destroy budgets. Here are the 14 most common — and how to fix each one.
Read article →Industry-specific negative keyword lists for Australian businesses running Google Ads. Ecommerce, tradies, lawyers, dental, real estate, removalists and B2B — plus a universal list.
Read article →How we generated $200,000 AUD in revenue from $4,000 AUD in Google Ads spend for Spanish photography e-commerce brand Foto Ruano Pro during Black Friday — and why the previous agency's numbers were misleading.
Read article →Enhanced Conversions recover the attribution data that cookies and ad blockers lose. Here's the complete setup guide: GTM implementation, offline conversion import, verification steps, and what to do when it's not working.
Read article →Removalists lose more money on Google Ads than almost any other service vertical in Australia. Here's the full setup: CPC benchmarks, keyword tiers, ad copy that filters, and tracking that connects spend to booked jobs.
Read article →EOFY is the biggest Google Ads opportunity of the year for most Australian businesses. Here's exactly how to plan your spend before 30 June to maximise returns and avoid the most common mistakes.
Read article →Local Services Ads and the Google Guaranteed badge are available in Australia for select industries. Here's how they work, who qualifies, real CPL ranges, and when they make sense alongside regular Search ads.
Read article →How much budget you need for Google Ads in Australia by industry. Includes the formula to calculate your ideal spend, real CPC benchmarks by sector, and the minimum to start seeing results.
Read article →How to set up Google Ads conversion tracking correctly for Australian businesses. Form submissions, call tracking, GA4 import, and the mistakes that make Smart Bidding optimise for nothing.
Read article →Google Ads for Australian dental practices. CPCs by treatment type, Dental Board advertising rules, keywords that book appointments, and why most dental campaigns waste budget on the wrong searches.
Read article →Google Ads for Australian real estate agents and developers. Real CPCs, keywords that generate qualified enquiries, how to filter low-intent leads, and budget benchmarks by city.
Read article →Honest comparison of Google Ads and Meta Ads (Facebook and Instagram) for Australian businesses. When to use each platform, real CPCs, and how to combine them for maximum return.
Read article →If your sector has Search CPCs of $8–20 AUD, YouTube and Demand Gen can reach the same client for $0.03–0.08 per view. Here is how the strategy works.
Read article →Google Ads for Australian law firms. High CPCs of $12–20 AUD are unavoidable, but here's how to make them profitable with the right keywords, ad copy, and campaign structure.
Read article →Google Ads for plumbers, electricians, builders and other tradies in Australia. What campaigns work, how to filter tyre-kickers, and what budget you actually need.
Read article →Google Shopping for Australian online stores. How to structure your product feed, which campaigns to run, and how to achieve profitable ROAS with a realistic budget.
Read article →Concrete signals to detect whether your Google Ads agency is generating real results or just impressive-looking reports. What to ask, what to check, and which red flags to act on.
Read article →The honest guide to Performance Max in 2026. When it delivers real results, when it wastes budget, and which campaign type to use for lead generation businesses.
Read article →Complete guide to choosing a Google Ads agency in Australia: what questions to ask, red flags to avoid, and what good management actually looks like.
Read article →Real Google Ads strategies for Australian e-commerce: Shopping, PMAX, product feed optimisation and how to achieve a ROAS that justifies your spend.
Read article →Real pricing for Google Ads management in Australia: fee models, market rates, and how to know if what you're paying makes sense.
Read article →Real comparison between Google Ads and SEO for Australian businesses: when to use each one, why they aren't mutually exclusive, and how to decide where to invest first.
Read article →GEO means optimising your business to be recommended by ChatGPT, Perplexity and Google AI. What it is, why it's trending, and what to do about it now.
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