We turn your Google Ads
budget into real revenue

We recommend a minimum of $1,500 AUD/month in ad spend for Google's algorithm to have enough data to optimise. Below that figure, campaigns continuously enter and exit the learning phase and results are inconsistent. Google's algorithm needs at least 30–50 conversions per month per campaign to exit the learning period. At $1,500–$3,000 AUD/month in e-commerce or local services those numbers are achievable. In higher-CPC sectors (legal, financial services, healthcare), the minimum is higher. For context: our highest-performing campaign generated the equivalent of over AUD$200,000 in revenue from AUD$4,000 in spend in a single month. Management fees are agreed separately based on account complexity.

The first 2–4 weeks are about analysis, account structure, and getting conversion tracking right: without accurate measurement, optimisation is guesswork. From week 4–6, assuming sufficient budget, campaigns typically exit Google's learning period and real data starts to emerge. In most accounts we see clear improvements within the first 30–60 days: lower cost per acquisition, better Quality Scores, negative keywords eliminating wasted spend. The strongest results come at 3–6 months, when the data history allows precise bid adjustments by device, location, time of day, and audience. This doesn't mean passive waiting: every week we review search term reports and make active changes.

Three real differences. First: total specialisation: we only work with Google Ads, no Meta, no TikTok. When an agency manages ten channels, nobody masters any of them. Second: insider knowledge. Pau López Cots worked as a Google Ads Consultant at Google in Barcelona, reviewing quarterly portfolios of 330+ advertiser accounts across every major sector for two years. That cross-industry insight into what actually works in Google Ads is not something you find at a typical digital agency. Third: weekly working cadence. Most agencies review accounts once a month. We work weekly: search term reports, ad copy A/B tests, bid strategy adjustments. That frequency is what separates a growing account from a stagnant one. Recent result: 49x ROAS for a photography e-commerce.

No lock-in contracts. We work month-to-month with 30 days' notice to cancel, no exit fees or penalties. This isn't just a commercial decision — it's a philosophical one. If clients were locked in for 12 months, our incentive to optimise aggressively would be far lower. In practice, most clients who start with us stay for more than a year because they see consistent improvements, not because they're contractually obligated. What we do ask for is a minimum 3-month initial period for Google's algorithm to learn and optimise correctly — starting and stopping campaigns every few weeks helps no one.

We primarily work with three types of Australian businesses: e-commerce (fashion, home goods, sporting equipment, specialty retail), local service businesses needing lead generation (trades, clinics, legal, financial advisory), and B2B companies using Google Ads to reach high-value buyers. We don't work with every business that approaches us. Before starting, we analyse search volume, competition, estimated CPCs, and your margins. If Google Ads isn't right for your situation, we'll tell you directly — a business with a $40 average order value and $4 CPCs has difficult economics; one with $800 ticket prices and $3 CPCs can scale profitably. The initial analysis is free with no obligation.

Full transparency from day one. You have complete and permanent access to your own Google Ads account. We never work on accounts that aren't owned by the client. Every month you receive an executive report that explains what worked, what didn't, and what we're changing next month, not a raw data dump without context. The metrics we report are real business metrics: ROAS, cost per acquisition, revenue generated and qualified lead volume. Not impressions or clicks as primary success indicators. You'll also have access to a live performance dashboard to check results at any time without waiting for the monthly report. Follow-up calls are included in the service.